For the introduction of the HP DesignJet 2500, PSI wanted to signify HP's entry into the graphics market with a fresh new look. The event entitled "The HP Graphics Attack" featured stand-up comedian Dan Barton as a crazy, channel-surfing scientist scheming to unleash his new invention: the HP 2500C. The video was a send-up of the 60's pop culture and included parodies of Johnny Carson, William Shatner and the movie "Patton".